Working in teams

When working in teams there are many factors that can lead to success or failure to achieving the goals of the team. Understanding the objective, having the proper resources, and trust within the team are some. Having trust is one of the most important factors in team success. Trust within the team can lead to everyone being comfortable knowing the project will be accomplished and knowing assigned parts will be completed. Distrust within the team can lead to personal problems and can hinder the project not being completed. Working on teams can be very stressful. A team member has to meet the team, discuss the project, figure out who will do what part of the project, and manage your normal tasks at work while completing the new work that is associated with the team project. Stress is added automatically because a team member would naturally want to do a good job on the team project and that people are going to rely on you to complete your part but you also have to worry that the others on the team are going to do their part. Distrust on a team can lead to many problems. Not having trust in your team can lead to arguments within the team and not being able to work with that person or even the entire group. Distrust can lead to a person doing his part of the assigned project and can also lead to that person doing other parts of the project not assigned to them causing friction. Another possible result from having distrust in the team dynamic is the ability to influence others. A person with influence can bring doubt in the group or persuade others to have doubt in one or more people on the team that could result in the team turning a person or even getting a person or persons thrown out of the group. To answer the question is trust assumed or is it earned within a team. Ruth H. Axelrod answered the question by researching various philosophers and professors and they all noted a person has to have the following traits to garner trust. Ruth’s discoveries say trust has to be earned. She noted one has to show good character, honesty, integrity, must be dependable, and must be reliable. These findings were published in her paper Deciding To Trust a Stranger. I agree that trust has to be earned. It is good to come to a team project with an open mind and no preconceived thoughts but everyone in the team will still have to show they can pull his or her weight and work as a team. Trust can lost be lost while working on a team very easily. One simple mishap like not showing up for a scheduled meeting or not being prepared can cause the team to lose trust within an individual. Always being present to a scheduled meeting is very important. Missing a meeting could lead to missing an important update or new deadline for the project. Not being prepared shows the team you are not engaged in the project, the work assigned to you is too much for you to handle, or you simply do not care for the project or the others on your team. It is easy to keep trust among your team. If you do you what is asked and expected of you the team will have trust in you. If you treat everyone with respect and provide support the team will trust you. Taken from the paper again, if a person shows the qualities of being dependable, being reliable, and having integrity trust will be maintained within the team.

Explaining Cam And Its Followers Health And Social Care Essay

BASIC DEFINITION OF CAMâ€Å" A Cam is a mechanical constituent of a machine that is used to convey gesture to another constituent, called the follower, through a prescribed gesture plan by direct contact. †Introduction TO CAM AND FOLLOWERSA Cam follower, besides known as a path follower, [ 1 ] is a specialised type of roller or needle bearing designed to follow Cams. Cam followings come in a huge array of different constellations, nevertheless the most defining feature is how the Cam follower saddle horses to its copulating portion ; stud manner Cam followings use a he-man while the yoke manner has a hole through the center. [ 2 ] The first Cam follower was invented and patented in 1937 by Thomas L. Robinson of the McGill Manufacturing Company. [ 3 ] It replaced utilizing merely a standard bearing and bolt. The new Cam followings were easier to utilize because the he-man was already included and they could besides manage higher tonss. [/CAM AND MECHANISMSA Cam mechanism consists of three elements: the Cam, the follower ( or follower system ) , and the frame. The follower is in direct contact with the Cam. The Cam may be of assorted forms. The follower system includes all of the elements to which gesture is imparted by the Cam. This may be connected straight to the follower, or connected through linkages and pitching. The frame of the machine supports the bearing surfaces for the Cam and for the follower. A CAM changes the input gesture, which is normally rotary gesture ( a revolving gesture ) , to a reciprocating gesture of the follower. They are found in many machines and playthingsWHAT IS THE CONCEPT BEHIND CAM?A CAM is a revolving machine component which gives reciprocating or hovering gesture to another component known as follower. The Cam and follower has a point or line contact represent a higher brace or you can state that it is the mechanicl constituent of a machine that is used to convey the gesture to the another constituent of the machine called the follower, through a prescribed plan by direct contact.The contact between them is maintained by an external force which is by and large provided by the spring or sometimes by the weight of the follower itself, when it is sufficient. Cam is the driver member and the follower is the goaded member. The follower is in direct contact with the Cam.CAM MECHANISM CONSIST OF THREE MECHANISMSCam: It may be of many forms Follower: It includes all the elements to which gesture is imparted by the cam.This may be connected straight by the cam.This may be connected straight to the follower, or connected through linkages and geartrain. Frame: The frame of the machine supports the bearing surfaces for the Cam and for the follower.APPLICATIONS OF CAM AND FOLLOWERSCam and follower are widely used for runing recess and exhaust valve of I C engine. These are used in wall clock. These are used in provender mechanism of automatic lathe Machine. These are used in paper film editing machine. Used in weaving fabric machineries.The Cam mechanism is a various 1. It can be designed to bring forth about limitless types of gesticulating the follower.It is used to transform a rotary gesture into a translating or hovering gesture.On certain occasions, it is besides used to transform one translating or hovering gesture into a different translating or hovering gesture.River cams are used in a broad assortment of automatic machines and instruments.The certain usuages of Cam and followings that includes fabric machineries, computing machines, publishing imperativenesss, nutrient processing machines, internal burning engines, and countless other automatic machines, control systems and devices. The Cam mechanism is so a really of import constituent in modern mechanisation.Categorization OF CAMSBased on the physical formDisk or home base CamsWorking of the phonograph record Cam with reciprocating follower.Working of the phonograph record Cam with hovering follower.Cylindrical CamTransl ating CamCategorization OF FOLLOWES( I ) Based on surface in contact( a ) Knife border follower ( B ) Roller follower ( degree Celsius ) Flat faced follower ( vitamin D ) Spherical follower ( two ) Based on type of gesture Hovering followe Translating follower ( three ) Based on line of action Radial ( in line ) follower ( B ) Off-set followerRiver cams can be handily classified into two chief groupsGroup a:River cams that impart gesture to the follower in a plane in line with the axis of rotary motion of the Cam ( as does a cylindrical Cam ) .Group B:River cams that impart gesture to the follower in a plane at 90 grades to the axis of rotary motion, as with face or border cams.Most cams autumn into this class.TYPES OF CAMSBizarre Cam:A round Cam is frequently called an bizarre Cam becausethe axis of rotary motion of the Cam is offset from thegeometric centre of the round phonograph record.Concentric phonograph record:A homocentric phonograph record attached to a rotating shaft wouldhold its axis of rotary motion co-occuring with its geometriccentre.PROFILE SHAPES OF SOME CAMS:Pear-shaped Cam:These type Cams are frequently used for commanding valves. For illustration, they are used on motor auto camshafts to run the engine valves. Afollower controlled by a pear-shaped Cam remains inactive for about h alf a revolution of the Cam. During the clip that the follower isstationary, the Cam is in a dwell period. During the other half revolution of the Cam, the follower rises and so falls. As the pearshaped Cam is symmetrical, the rise gesture is the same as the autumn gesture.Edge CamsIt must be appreciated that this type of Cam, where the follower is in contact with the border of the Cam phonograph record, is merely capable of leaving positive gesture to its follower in one way, that is, during the rise part of the cam motion. During the autumn part of the Cam motion the follower must be maintained in contact with the Cam either by the mass of the follower and itsmechanism or, more normally, by a spring. Both methods have their advantages.Box CamsA channel can be milled in the face of cam phonograph record. As the Cam rotates, a follower located in the channel has its gesture guided by the channel. This type of Cam is called a box Cam.Cylindrical Cams:Cylindrical Cams are used when ge sture has to be transmitted parallel to the axis of rotary motion of the Cam. The cylindrical or barrel Cam consists of a revolving cylinder with a coiling ( sleep together shaped ) channel in its curvedsurface. A follower with a tapering roller terminal is located in the channel. As the cylinder turns, the follower moves in a consecutive line analogue to the axis of the rotary motion barrel Cam.This type of Cam is frequently used to steer yarn on run uping machines, looms and fabric doing machines.Round Cam:These Cams are sometimes called bizarre Cam. The Cam profile is a circle. The centre of rotary motion of the Cam is frequently from the geometric centre of the circle. The round Cam produces a smooth signifier of gesture called a simple harmonic gesture. These Cams are frequently used to bring forth gesture in pumps. Round Cams are frequently used to run steam engine valves. As the Cam is symmetrical, the rise and autumn gestures are the same.HEART SHAPED CAMS:This Cam causes th e follower to travel with a unvarying speed. Cordate Cams are indispensable when the follower gesture demands to be unvarying or steady as, for illustration, in the mechanism that winds thread equally on the spool of a sewing machine. A cordate Cam can be used for weaving wire equally on the former of a solenoid.UNIFORM ACCELERATION AND RETARDATION CAMS:A Cam shaped as shown controls the gesture of the follower so that it moves with unvarying acceleration and deceleration. The follower additions and looses speed at a changeless rate. Uniform acceleration and deceleration Cams are used to command the gesture of linkages in complex machinery.Types of Cam FollowersThere are three types of Cam followings, and since the type of follower influences the profile of the Cam it is worthwhile sing the advantages and disadvantages of each type. The three types are the knife-edge, the roller follower and the patrolman or mushroom follower.The Knife Edge Follower:This is the simplest type, is non frequently used due to the rapid rate of wear. When it is adopted, it is normally for reciprocating gesture, running in slides and there is considerable side push, this being a constituent of the push from the Cam.The Roller Follower:This eliminates the job of rapid wear since the skiding consequence is mostly replaced by a roller action. Some sliding will still take topographic point due to the changing peripheral velocity of the Cam profile, due to the altering radius of the point of contact. Note besides that the radial place of the contact between the Cam and the roller, comparative to the follower centre, will alter harmonizing to whether arise or autumn gesture is taken topographic point: this fact has to be considered when building the Cam profile. Again, with the roller follower, considerable side pushs are present, a disadvantage when covering with reciprocating gestures. This side push will be increased when utilizing little rollers.The Flat Foot or Mushroom Follower:This has the advantage that the lone side push nowadays is that due to the clash between the follower and the Cam. The job of wear is non so great as with the knife-edge follower, since the point of contact between the Cam and follower will travel across the face of the follower harmonizing to the alteration of form of the Cam. A fast one to decrease farther the consequence of wear is to plan thefollower to be capable of axial rotary motion and set up the axis of the follower to lie to one side of the Cam. Thus the contact with the Cam will be given to do rotary motion of the follower. The Cam profile, to work with a patrolman follower, must be convex at all parts, in order to forestall the corners of the follower delving into the Cam profile. The minimal Cam radius should be every bit little as possible to minimise sliding speed and clash.All three types of Cam followings can be mountedin the undermentioned ways:1 ) In-line with the Cam centre line,2 ) Offset from the Cam centre line, or3 ) Mounted on a singing radial arm.CAM-VALVECAM TERMINOLOGYTrace point:A theoretical point on the follower, matching to the point of a fabricated knife-edge follower. It is used to bring forth the pitch curve. In the instance of a roller follower, the hint point is at the centre of the roller.2.Pitch curve:The way generated by the hint point at the follower is rotated about a stationary Cam.3. Working curve:The working surface of a Cam in contact with the follower. For the knife-edge follower of the home base Cam, the pitch curve and the working curves coincide. In a stopping point or grooved Cam there is an interior profile and an outer working curve.4. Flip circle:A circle from the Cam centre through the pitch point. The pitch circle radius is used to cipher a Cam of minimal size for a given force per unit area angle.5. Prime circle ( cite circle ) :The smallest circle from the Cam centre through the pitch curve.6. Base circle:The smallest circle from the Cam centre through the Cam profile curve. 7. Stroke or throw: The greatest distance or angle through which the follower moves or rotates.8. Follower supplanting:The place of the follower from a particular nothing or rest place ( normally its the place when the follower contacts with the basal circle of the Cam ) in relation to clip or the rotary angle of the Cam.9. Pressure angle:The angle at any point between the normal to the pitch curve and the instantaneous way of the follower gesture. This angle is of import in cam design because it represents the abruptness of the Cam profile. Some inquiry arises sing Cams and followings:When is a level faced follower preferred as compared to roller followings andwhy?Flat faced followings are preferred to roller followings where infinite is limited for eg: Cams with level followings are used to run valves of an car engine but in instance of stationary and oil engines, roller followings are preferred because more infinite is available.What information is plotted on displacement diagram of Cam and follower gesture?Autonomic nervous system: Plot of additive supplanting i.e. lift or shot ( s ) of follower ( on Y axis way ) versus angular supplanting ( I? ) of the Cam for one rotary motion ( on Ten axis way )REFRENCES:WIKIPEDIA. McGILL CAMROLL bearings. Robinson, Thomas L. , â€Å" Bearing † , US

The Shawshank Redemption

Adrian Sanchez Intro to Film 1 Sharri Hefner 4/20/13 Shawshank Redemption The Shawshank Redemption is a drama film released in 1994 written and directed by Frank Darabont. The overall theme of The Shawshank Redemption is the burden of isolation and imprisonment. Each of the inmates inside Shawshank Prison is locked up metaphorically as well as literally. Most prisoners in Shawshank redemption are there for life sentences. All that time behind the walls have changed the way the prisoners think and how they live.The young prisoners always say they are innocent when they are truly guilty. But Red, (played by Morgan Freeman) admits that he is guilty after spending 40 years in jail. The time he had to think about what he did is what led him to confess the truth. This is just one example of what all those years of isolation does to a person. The formal elements, camera, and the narrative is what I will use to prove the theme. The overall look and feel of the film is dark until the ending. The mise-en-scene of shawshank prison is unjust and shady.The design and characters help shape the mise-en-scene as an unjust and shady prison system. The design of shawshank looks like an old school dark sort of tower as you can see when andy first arrives to the prison. The costume is spot on in this movie. The officers uniforms look very intimidating as the prisoners uniforms look very dirty and plain. The warden is also dressed nice throughout the movie always in a suit. They use this to differentiate the high class and the lower class. The higher class is always controlling the lower class and accessing their dominance.They instill fear in their prisoners by abusing them and beating them which is very unfair. Years of being in that sort of environment can cause some prisoners to go crazy. Imagine going through that and witnessing that type of abuse every day of your life? Its going to have a huge effect on your brain mentally. This type of abuse makes a prisoner feel trapped an d even more isolated. Also the camera helps dictate the feeling of isolation and imprisonment. The camera is key to the theme. The camera shots and angles help make the viewer see how it feels to be isolated and trapped.One of my favorite shots of the movie is when andy is walking inside shawshank prison and they use a cut transition into a subjective shot where andy is looking up and seeing the tall building as hes walking inside the prison. That scene lets me know that he is already feeling trapped and he had just got there. They also use lighting to help inforce isolation and imprisonment. When Red is in his jail cell and as soon as the lights go out the lighting immediately changes and they do a close up shot to reds face and his emotion seems frightened and scared.Also when Andy gets cornered by three guys for the first time the lighting helps build shadow to make andy feel trapped. The narrative also helps shape the theme. The narrative as a whole helps dictate the theme. The characters throughout the movie feel trapped. There are different levels of isolation within the prison from the large, enclosed recreation yard to the smaller work crews down to the cellblock, cells, and, finally, solitary confinement.The prison then becomes a multilayered world that they have to live and deal with for the rest of their lifes. The sad thing is they cannot do nothing about it. When Bogs gets locked up in solitary confinement for a week the officers opened the door and said â€Å"Times up bogs† then he put on a fake grin and said â€Å"its your world boss†. This is the warden and the officers world and the prisoners are trapped in it with nothing they can do about it. They are in for so long that they get used to the prison system and this cruel world.But they forget about the life outside the bars. When brooks finds out he will be on parol he loses it. He almost kills his friend just to stay in jail. He wants to stay in jail because outside of the wall s he is nothing but inside the prison he is actually somebody. The montage of brooks when he gets out of jail is extremely sad. It depicts the negative effect on being imprisoned for a long time. When he gets out he is lost in the world. He feels even more alone then he ever was in shawshank.Being in prison for that long has negative effects on the brain. When you get used to one way of living you feel like that’s the only way to live but when you step out in the real world you are just confused and don’t know how to react to the environment. Sadly he committed suicide at the end of the montage. Also red told andy in the last scene that they were in prison together â€Å"ive been in here for most of my life. Im an institutionalized man now [†¦] In here im the guy that can get things for you. Outside all you need is the yellow pages. He is saying that he is so used to the prison that he would never survive in the real world. This futher proves my theme that isolat ion and imprisonment is a burden. You feel trapped both physically and mentally when you’re in jail for that long. Andy and red were the only ones to break through the physical and mental hurdle that many prisoners couldn’t. Others would have just given up. But andy and red had other intentions. They wanted freedom so bad they would do anything to get it. And so they did. Now that’s The Shawshank Redemption.

Marketing Questions Case Study Example | Topics and Well Written Essays - 750 words

Marketing Questions - Case Study Example The organization must ensure that is operates as efficiently as possible, so that shareholders benefit and so that it can continue to contribute a large percentage of profits to RED. Maintaining a strong position in the market helps ensure shareholders will profit and helps ensure that it can contribute greatly to the RED program. The ethical component of corporate social responsibility involves GAP behaving in a manner that is socially acceptable. The organization must also respect the social norms of those in which in interacts. This involves recognizing moral norms of the target segments it serves. It must also respect the norms of the families and individuals in Africa for which the program is aimed, without judgment about how AIDS is contracted or why it is so prevalent. The philanthropic component focuses on improving the quality of life, through support of education, the arts or through community projects that enhance a community’s quality of life. Contributing profits to improve the health of families in Ghana and other regions in Africa leads to stronger and more productive communities and families. Cause-marketing events increase the organization’s exposure, through various forms of media. ... Consumers today are increasingly becoming interested in what organizations are doing for the environment. A partnership with Product RED does improve GAP’s image, as young adults and teens today are more concerned with philanthropic activity and giving back, than older generations. As the largest market segment or the segment most interested in GAP products, it is important to appeal to this segment on many levels, not just with trendy products. Some of the RED products, such as the LOVE t-shirt, appear more trendy, because they offer a message and contribute to a worthy cause. The types of technology that have contributed to media coverage of the Product RED marketing campaign are the internet, social networking sites, the Apple iPod and the personal computer. The internet is used to promote RED products for Product RED partners, like GAP. The iPod and personal computer are offered in the red color, which helps promote the cause. Social networking sites allow consumers to sha re information about the cause and RED products they like. MTV MTV has had to address cultural differences in its global expansion. What U.S. viewers find humorous may not be considered funny by viewers in Japan or in South America. To overcome this, MTV has partnered with local or regional broadcast organizations, to tailor programming to the specific culture of the audience. It has reformatted those programs that are more easily adapted to various cultures, such as cartoons. In some global markets, it has combined American music styles with those of the local culture, to make viewing more appealing. MTV’s global market entry strategy is to partner with local broadcasting companies, to bring viewers shows and entertainment that are culturally

Summries Essay Example | Topics and Well Written Essays - 250 words - 1

Summries - Essay Example The significance of modern training can also be witnessed in the 1970’s Rhodesian war (Grossman 178). It is also stated that the new loss of associates and adored leaders in war can cause violence on the battlefield. The chapter explains that 2% of males will execute without remorse or regret if forced or given a valid reason (Grossman 180). Also, Marshall’s World War II figure of a 15-20% firing rate complement’s the 2% figure. Dyer’s World War II figure of 1% of U.S Army Air Corps fighters being responsible for 40% of deaths is seen to be general in keeping with the 2% figure. The DSM-III-R also states that the incidence of anti-social personality disorder among American male is almost 3%. Despite not being usually used in armies, armies have succeeded in using psychopaths in war. It is stated that both genetics and environmental processes contribute to aggression. Finally, Carl Jung claims that archetypes can motivate people by channeling their libidina l energy (Grossman

Water pollution- a key to wastewater management Essay

Water pollution- a key to wastewater management - Essay Example Water can be referred as the lifeblood of socio-economic development of a nation. In recent years, climate change has displaced other environmental issues to become the world's number one problem.But the alarming water scarcity is an issue as important and even more immediate threat. The Earth, with its abundant and diverse life forms, including more than six billion human beings, at the 21st century is confronting a severe water crisis. A decade ago it was announced that by 2025 one third of the world population suffer this shortage, but that threshold has already been reached. Two billion people suffer from this problem and by 2025, that calculation could be double (more than four billion, taking into account the increase of the world population), unless there are changes in the trends of today. Demand for water is increasing rapidly, but its supply is limited, decreases and is affected by the deterioration of watersheds due to deforestation and erosion (Johnson, Revenga and Echeve rria 1071). The underground fluid extraction has caused declines in groundwater levels in India, China, Russia, the United States and Western Asia. The global population explosion, breathless advancement on the scientific front, the surge in standard of living of man, and his ingenuity in abusing scientific knowledge, all have placed accumulative demands on natural resources of water. Overlying on this is the water pollution problem which deeply affects the utility of available supplies (Stander 774). The water supply specifically comprises of that found in lakes, underground reservoirs, along with that is brought from afar by pipelines and canals. Some of it evaporates, some is utilized for farming and some passes to the ground. The remainder referred as run-off is liberated into surface streams and runs into the ocean. As suggested by Packman, â€Å"Of the 30 inches of average annual precipitation in the United States, about 8.5 inches, or 1.2 trillion gallons a day, is run-offâ € . This research attempts to explore the answers to the question that is since water scarcity is growing day by day, being an important cause of the issue, can improvement in wastewater management help in solving the problem? The main argument for the research could be that the waste water management can be improved while the other side focuses on the increasing industrialization which hinders the efficiency of wastewater management. So in order to investigate the answer to my research question, various sources are rhetorically analyzed and various views on the topic are generated. â€Å"Global Water Shortage: Will the Earth run out of fresh water?† This is a research paper written by Mary H. Cooper and serves as a comprehensive source for acknowledging the issue of water shortage worldwide. The article introduces the topic as a controversy that revolves around the most essential commodity for life i.e. water. The author thoroughly analyzed the issue and proposed that the re are several causes of water shortage, including the population growth, mismanagement of water resources as well as pollution. The author persuasively conveys that the in order to address the water shortage issue, there are less number of pragmatic technological solutions are available. So the ways suggested by the author to cut down demand include the conservation measures and letting consumers pay off the actual cost of the water utilized by them. According to author, water mismanagement has turned a large proportion of the fresh water of the world into a leading infectious disease source. And the sewage and the waste water treatment are referred as the main culprit. Although the source does not provide a single solution, but the pros and cons of the water management are provided (Cooper). â€Å"Water for the Future† This topic refers to a report by M. Packman. In the given report, the author had explored the various water resources available to the world along with the

Project Plan For Access Control System In a Dormitory Case Study

Project Plan For Access Control System In a Dormitory - Case Study Example There are following five major tasks that are required for installation of the ACS. It is assumed that the college has all the technical, electrical and mechanical human resources required for this project. Furthermore, it is also assumed that the college has already accurately met all the requirements mentioned above (Cowling, 2008). Planning The first task is the project planning from the initiation to the closure. In this task, the subtasks include development of project plan (given below), resource plan, financial plan, and quality plan. Procurement The second task of the project is to procure all the abovementioned equipment. The subtasks of the procurement include development of Request for Proposals (RFP), publishing RFP, meetings for evaluation of technical and financial proposals received from different bidders. The RFP will contain all the equipment and application software required for installation of ACS; in response, bidders/suppliers will submit their proposals. In order to evaluate the proposals of the bidders, meeting will be held both internally and with all the bidders. Installation All the procured equipment will be installed in the premises of the hostel. The first subtask includes installation of the access control equipment and the performance of related electrical and mechanical work. The second subtask will be the installation of computer software and hardware and the establishment of Local Area Network (LAN).... It is assumed that the college has all the technical, electrical and mechanical human resources required for this project. Furthermore, it is also assumed that the college has already accurately met all the requirements mentioned above (Cowling, 2008). Planning The first task is the project planning from the initiation to the closure. In this task, the subtasks include development of project plan (given below), resource plan, financial plan, and quality plan. Procurement The second task of the project is to procure all the abovementioned equipment. The subtasks of the procurement include development of Request for Proposals (RFP), publishing RFP, meetings for evaluation of technical and financial proposals received from different bidders. The RFP will contain all the equipment and application software required for installation of ACS; in response, bidders/suppliers will submit their proposals. In order to evaluate the proposals of the bidders, meeting will be held both internally and with all the bidders. Installation All the procured equipment will be installed in the premises of the hostel. The first subtask includes installation of the access control equipment and the performance of related electrical and mechanical work. The second subtask will be the installation of computer software and hardware and the establishment of Local Area Network (LAN). A configuration plan will be developed in order to customize/integrate the software application (Visitor Management System) with already/existing deployed software systems in the hostel. In order to establish a LAN, a network diagram/structure will be developed, defining network topology, Internet Protocol scheme, and cabling standards. Testing A thorough testing will be performed through operational and

Just follow the instruction and pick up one u good at Essay

Just follow the instruction and pick up one u good at - Essay Example Woolf uses this story, among others, to describe why women must have their private space to develop their identities. This space, nevertheless, is not only physical because it is also psychological, political, and economic. Deliberative democracy puts deliberation at the center of democratic processes and outcomes. Citizens must have the freedom to participate in discussions that affect their lives. Political equality is based on equal participation in these deliberations, wherein James Fishkin contends that political equality means â€Å"the institutionalization of a system which grants equal consideration to everyone’s preferences and which grants everyone appropriately equal opportunities to formulate preferences on the issues under consideration† (qtd. in Stein 321-322). Each individual has the right to express his/her own ideas and opinions. Robert E. Stein asserts, furthermore, that substantive equality is needed for deliberative democracy to happen. He defines su bstantive equality: â€Å"Substantive equality arguments claim that along with important procedural safeguards, minimum levels of social and economic equality are also necessary to ensure equality of participation† (322). ... Unless people get fair wages or fair views as human beings, they cannot partake in public discussions (Stein 322). Society, through its web of different sectors and groups, must facilitate substantive equality. Substantive equality provides the necessary foundation of genuine deliberative democracy. Substantive equality has different arguments that must be explored further because they enlighten readers of underlying differences and similarities in the conceptualization and practice of the former. The first approach underlines equal access to resources. Proponents of equal access stress that â€Å"the existing distribution of power and resources does not shape their chances to contribute to deliberation, nor does that distribution play an authoritative role in their deliberation† (Stein 322). People must have minimal access to power and resources to meaningfully contribute to democratic deliberative processes. The second approach highlights capabilities. Even if fair access to resources exists, the absence of capabilities to participate in deliberation renders the former useless (Stein 322). Capabilities supporters assert that the quality of deliberation comes from sufficient deliberation capabilities. Another perspective of substantive equality pertains to reciprocity. Reciprocity does not give up equal access to resources. Gutmann and Thompson assert that reciprocity â€Å"holds that citizens owe one another justifications for the mutually binding laws and public policies they collectively enact† (qtd. in Stein 322). Stein remarks that reciprocity adds a layer of moral perspective to democracy, where substantive equality is right because it respects human dignity (322). People must mutually respect each other’s right to

Reasons behind Nursing as Career Choice Literature review

Reasons behind Nursing as Career Choice - Literature review Example From this research it is clear that nurses often compose the biggest group of healthcare professionals all over the world. In the United Kingdom (UK), there are around 27 physicians for every 10,000 people, while there are 103 nurses and midwives for the same ratio. Nurses are also considered as versatile caregivers and the backbone of the national healthcare system. Recruiting general nurses, especially in the United States and Europe, however, has undergone considerable decline over the years. Lai, Peng, and Chang and Preston noted that nursing recruitment and attrition are worldwide concerns, even for first world countries. They are concerned of the reasons that compel nurses to leave the nursing profession, such as lack of support from other healthcare staff and poor avenues for professional development. These nurses would have stayed in the profession if they received more support from mentors or coaches, as well as opportunities for professional development. A decreasing number of entrants to the profession of nursing have also been a core issue for many countries. The increased rates of nursing student attrition have brought about multiple quality and quantity healthcare delivery issues. In 2002, Jennings reported attrition rates in pre-registration nurse education that ranged from 27 per cent to 40 per cent for the entire United Kingdom alone. Price reviewed the qualitative literature on nursing as a career choice and one of the reasons that students do not pursue nursing or stop pursuing nursing is because of the â€Å"paradox of caring†... These external and internal concerns are only some of the reasons that the nursing profession has experienced loss of nurses and decrease in nursing students. Chapter One will explore recruitment, selection, and retention issues. It will provide the overview on the positive and negative images of nursing to target students. It will show that there is a research gap on studying the motivations of both nurses and potential nursing students in pursuing nursing as a long-term career option. It will also discuss the research goals of the researcher. 1:2 The Demand is Not Equal to the Supply Numerous nursing recruitment (Wells and McElwee, 2000), orientation (Price, 2009), retention (While and Blackman, 1998), socialisation (Price, 2009) and attrition issues (Rognstad, Aasland, and Granum, 2004) have affected the supply of nurses all over the world. Demand for nurses and other healthcare professionals and workers, however, continue to rise, as life expectancy improves and people experienci ng acute and chronic health conditions increase (van den Heuvel et al., 2009). One of the main causes of the discrepancy between nursing demand and supply is the human resource management (HRM) practices and strategies of healthcare institutions (Locke, Alavi, and Wagner, 1997). According to reports, there have been challenges in nurse recruitment and the filling up of nursing positions at hospitals. For instance, in 2000, there was a shortage of an estimate of 110,700 registered nurses as reported by the Ministry of Health in the US (Sochalski, 2002). In addition, Buerhaus, Staiger, and Auerbach (2008) reported that the shortfall of registered nurses in the country is likely to

Three stocks Assignment Example | Topics and Well Written Essays - 500 words

Three stocks - Assignment Example These companies outstanding performance throughout the past five years in the stock market make them the most preferable investment option. Microsoft Corporation deals with the development, licensing, marketing, and supports software, services, and devices globally. It is based in Redmond, Washington and was founded in 1975. Apple Inc. deals with the designing, manufacturing, and marketing of mobile communication and personal computers, media devices, and portable digital music players across the globe. Its headquarters are in Cupertino, California and was founded in 1977. General motors deals with the designing, building, and selling of cars, trucks, crossovers, and automobile parts across the globe. Its headquarters of operation are in Detroit, Michigan and was founded in 1897. Microsoft has since the past 3 years been experiencing a huge gross profit year after year. Similarly General Motors and Apple have also had huge gross profits throughout the last 3 years. This strong financial record of the three companies is an assured well thought investment. This financial statements are summarized in the table below. Also, from the S&P 500 index the three companies show good trends from the past 5 years. The S&P is an important tool when it comes to investment since it depicts the free-float value of the major 500 corporations in the US equity market. The S&P 500 is constantly updated daily and can be used to track a company’s high and low stock prices for a period of 5 years. Hence, an important tool when evaluating the risk or returns of a particular investment. Data from the S&P index project a significant earnings growth in the three companies by over +30%. The S&P data index forecasts summary is shown in the table below. The three companies’ financial records with good profit margins and generated revenue have sustained the continual existence and profitability of the companies for decades. They have remained at the top despite the presence of

CRIMINAL LAW Essay Example | Topics and Well Written Essays - 3500 words

CRIMINAL LAW - Essay Example Thus in the current scenario unless a case beyond reasonable doubt is made Susan would be considered as innocent. As far as the burden of proof is concerned, such burden lies on the prosecution who in turn has to prove beyond all reasonable doubt including but not limited to satisfaction of the jury of the guilt of the defendant. (Woolmington v. DPP)1 The main elements that required to be proved in criminal law or be specific a criminal offence are actus reus (the action of the accused), mens rea (the requisite intention for the commission of the offence) and the absence of any defence or if any defence is raised it is negated to the satisfaction of the court. (Lord Diplock in R v Miller)2 Another element that needs to be taken into account is that the actus reus and mens rea of the criminal offence that was committed need to coincide, however it is pertinent to mention that such requirement has been interpreted broadly by the courts. (Fagan v. Commissioner of Police3). The actus reu s of an offence is generally satisfied when a positive act is committed. It has often been required that that has been committed must be voluntary, this can be seen from what Lord Denning said that ‘No act is punishable if it is done involuntarily, and an involuntary act in this context...means an act which is done by the muscles without any control by the mind such as spasm, a reflex action or a convulsion; or an act done by a person who is not conscious of what he is doing such as an act done whilst suffering from concussion or whilst sleepwalking...’ (Bratty v Attorney General for Northern Ireland)4 . Thus the act of the defendant must therefore be voluntary and a wilful movement of body. The next element is mens rea which is concerned with the state of mind of the defendant. There had been cases which were decided upon by the courts in which the criteria were set up whereby the mens rea for a criminal act would be established. The cases that were decided upon took i nto account intention, subjective recklessness, objective recklessness, lacuna etc. Mens cannot be said to be wickedness by way of any moral or general sense (Dodman)5 . Furthermore even if it is proved to the court that the motive behind the criminal act was good, it cannot be relied upon as a defence (Chiu-Chang v. R)6 . In respect of mens rea the current situation is that of Woollin7 and R v. G. And this has been reached after considerable refining of the original test for intention. Thus the test for direct intent is the that the defendant had intended a result by committing the particular act; and for oblique intent is that the result may have been that the result was a virtually certain consequence of the act. The actus reus of mens rea was provided by Sir Edward Coke in the seventeenth century whereby he stated that the act is committed if the defendant ‘unlawfully killeth any reasonable creature in rerum natura under the Queen’s peace’. The definition of unlawfully does not include the killing of for example the use of reasonable force for self defence (Re a (Children)8. Clearly it can be seen that due to the car of Susan going straight into the pedestrian would be considered to be an act is unlawful. As far as killeth is concerned that refers to the requirement that the acts of the defendant can be attributed to be a legal cause of death. Clearly

Communications and Media the use of social media Essay Example for Free

Communications and Media the use of social media Essay What SouthWest Airlines (SWA) has done is to consolidate customers and fans for the better performance of its operation in light of competition it is facing. This is a clear case where social media is being used as a channel that supports community building, customer collaboration and sharing ideas and market trends that propel the performance of a company. This strategy should be adopted in an ideal education situation so that university systems could look for ways of engaging and motivating learners to be more proactive. Still on SWA, the Company actively engaged fans on Facebook through posting different items and argumentative debates just to gather opinions on what customers expect from them. This is what Dani and Singer (2008) term as ‘discrete approach to marketing and feasibility study on what people expect’ (p. 192). American University of Sharjah needs to integrate a number of social media tools into the learning process to reflect the success SWA has enjoyed within the shortest period of time it has been on business. Beginning with how SWA has integrated Facebook within its platform, it is important to note that what American University of Sharjah should strive to achieve is to have social networking. To contextualize this point, when using Facebook to engage customers, the case (Southern Airlines by Adam Saffer) reports that by posting a video from Air Zealand there were 58 comments and 95 likes. These comments according to the author helped the Company strategize on the best approaches to deal with the demands of its client. Contextualizing this case, research by the Higher Education Research Institute (HERI 2007) has shown that at least 87 percent of students in universities have social media accounts and as such, Facebook account for about 90 percent. This statistics shows that social networking websites have become integral parts of students’ live at American University of Sharjah. It is from this perspective that the university should try as much as possible to engage students in dec ision making process by posting agendas and policies for debate. That is, facebook should be integrated as part of learning process. From the case, it has been noted that SWA communicated with Facebook fans in response to the questions and issues they were having. When there was a query or a problem from their fans, they could respond to the question on time and publicly. This is particularly to the issue that Lala Palelei asked on November 2nd 2009. It is from this approach that it is recommended for American University of Sharjah to actively engage with students through Facebook. As a matter of fact, Alexander Astin proposed a developmental theory that sought to engage with learners (Geyer et al. 2009). In his theory, he proposed that social interaction with learners help them grow psychologically and physically. Just like what SWA did, responding to the issues students are asking should be evidence-based. That is, answers should be well researched so that engagement includes effo rts students invest in their educational activities and such empirically connected to the objectives of the university. Just like SWA, American University of Sharjah is active on Twitter. It is important to note that adoption of official Twitter account is one factor, making it outpace empirical understanding of the use of such technology and the available theories regarding why it (the Twitter account) may alter a number of organizational process is another. It is from this observation that the university should make twitter account serve the purpose SWA’s twitter account is doing. The case reads, ‘of the social tools, SWA has found Twitter to be its primary means of interacting with its public.’ There are inherent reasons as to why the Company finds Twitter to be a source of interaction. Citing a case, it is reported that Jessica Turner had an interesting post concerning newest service location which was geared towards attracting debates on Corporate Social Responsibility (CSR). This post attracted attention of its followers to an extent that the SWA managed to understand dynamic s of the market through what is termed as ‘two-way communication between SWA and its publics.’ Basically, this is the recommendation the University needsa two-way communication between students, teaching staff and the public. This recommendation is evidence-based. Scholars such as Daly (2010) have studied the relationship between social practices and new technologies and found greater utility in the concept of affordance and unity because by positively engaging others through social media forums explain why organizations using same technology are likely to engage in disparate or similar work practices and communication. On 14th December 2014 the University through its official Facebook account posted the 12th NGN10 Competition where engineering students from the university were invited to contribute on the best way to make the lightest tower crane. While this approach is similar to what Christi Day did about his Twitter post on ‘Grab your bag. It’s onâ€⠄¢ it is recommended that for effective interaction, the university should integrate marketing campaign when making such posts so that a conversation is generated between interested parties and students. Flickr and You Tube are other two social media SWA has used to capitalize on the needs of its customers and fans. On Flickr the information provided is that organizations such as the University can use social media to counter unrealistic claims and complaints aimed at tarnishing its image. This is in regard to complain made by Scooteriscracy. However, to maintain transparency and avoid circumstances as the one SWA found itself in, the line between personal business and professional posting should be distinct. It is recommended that the University should be careful in its posting. Nuts about Southwest as the name of SWA’s You Tube should be used as a benchmark in helping American University of Sharjah note that the use of social media also encompasses permitting every employer to self-publish as long as such publication conforms to specific regulations of the institution. It is apparent that the manner in which the University uses You Tube does not allow people, including stude nts to communicate or share their views and opinions across faculties or organizational boundaries. To conceptualize this recommendation, Brzozowski et al. (2009) conducted a research on the benefits of institutional engagements of leaners on social media. After interviewing 425 undergraduate students from the Midwestern institution, is was found that when learners are allowed to share, post or participate in education forums posted through social media there is a positive correlation between student engagement in the affairs of school and success of the school in policy drafting and implementation. In fact it is through this recommendation that SWA has managed to achieve its objectivegreat customer service (being ranked as the airline with the least cases of complaints per passenger since it started monitoring the data in 1987). It is important to mention, just like Fuller and Valacich (2008) does that the usage of social media in American University of Sharjah should be about providing meta-knowledge. That is, making the institution understand the type of people in its environ and what they may do so that good relationships and rapport is maintained. Just like what SWA is doing through blogging, the University could let students and employees create profiles pages on different social media where such pages have corporate directories information, photos as well as summary of content that individuals have contributed. It is from such initiatives that people will learn more about the interests, backgrounds and activities of students, workers. It is apparent that what SWA has succeeded in is creativity which as not only placed it as one of the fasted growing companies but also made it become effective. This will be achieved if the University allows participation by all in social media activities. Finally, Ameri can University of Sharjah has a reputation to keep and for the usage of social media, maintenance of confidentiality, transparency and respect to the property should note be overshadowed by the quest to adopt the recommendation provided. References Brzo zowski, M., Sandholm, T., Hogg, T. (2009). Effects of feedback and peer pressure on contributions to enterprise social media. Proceedings of the 2009 International Conference on Supporting Group Work (pp. 61–70). New York: ACM. doi:10.1145/1531674.1531684 Daly, E. M., Geyer, W., Millen, D. R. (2010). The network effects of recommending social connections. Proceedings of the Fourth Conference on Recommender Systems (pp. 301–304). New York: ACM. doi:10.1145/1864708.1864772 Dani s, C., Singer, D. (2008). A wiki instance in the enterprise: Opportunities, concerns and reality. Proceedings of the 2008 Conference on Computer Supported Cooperative Work (pp. 495–504). New York: ACM. doi:0.1145/1460563.1460642 Fuller, R. M., Valacich, J. S. (2008). Media, tasks, and communication processes: A theory of media synchronicity. MIS Quarterly, 32, 575–600. Geyer, W., Millen, D. R., Dugan, C., Brownholtz, B. (2009). People sensemaking and relationship building on an enterprise social networking site. Proceedings of the 42nd Annual Hawaii International Conference on System Sciences. Los Alamitos, CA: IEEE Computer Society Press. doi:10.1109/HICSS.2009.343 Higher Education Research Institute (2007) College freshmen and online social networking sites.Available at: http://www.gseis.ucla.edu/heri/PDFs/pubs/briefs/brief- 091107SocialNetworking.pdf (last accessed 17th December 2014). Source document

The Assignment Of The Mcdonalds Business Commerce Essay

The Assignment Of The Mcdonalds Business Commerce Essay This assignment based upon a company McDonalds. In todays economic competitive environment business go through structural and occupational changes, some are for the better and other for the worse. In with contract of managing change of McDonalds i am going to discuss history and background of the organisation ,the changes that are being affected by todays economy, swot analysis , pest analysis, comparison of the alternative from of the organisational development, an investigation and evolution of purposed changes, adaptation of appropriate modal for recommended changes and planning of implementation of processes and possible changes. Mcdonalds one of the largest fast food restaurant in all over the world, serving the best food every day. It was 1940 when two brother bother Dick and Mac started their first McDonalds restaurant in California, basically it was a BBQ restaurant. In 1948 they introduced the concept of speedee service system which was the step toward establishment towards the fast food restaurants. Till 1958 ther were 34 restaurants and afterword in late 1959 Kroc had opened 67 new restaurants total of 101. They indroduced world famous Golden arches logo in 1962. In 1961 McDonalds was the number one fast food chain of the country. In 1965 went through publiclization, afterward McDonald opened 1000t restaurants. In 1975 McDonald introduce its first drive. In 1983 McDonald was the second largest retailer of the chicken in the world in 1987 McDonald has opened 600 new restaurants. In 1967 the first foreign restaurant in the British Columbia ,Canada. By 1990 McDonald company had opened more than 3600 in more than 58 countries all over the world some of them were franchised agreements, some wholly owned subsidiaries and some at join venture.and the countries were Great Britain, japan, Canada, Germany, France and Australia. Hapburger university was opened by the corporation in Tokyo in 1971 and in Munich in 1975 and in London in 1982. Most of the growth came outside from the USA and the number of the stores increased from 3600 to 1100 restaurants from 1991 to 1998 and the number of the countries went doubled from 59 to 114 in the late 1998 in all over the world including middle east and some parts of the Asia. In th e urab countries for the restaurant chain they had introduce HAla menu, which is the according to the Islamic rule of preparation of the food. In 1996 they introduced McDonald in the Indian market. In 2004 McDonald had continued ppening new stores and took great consentration at the existing business. The number of stores incteased from 30496 to 32478 from 2004 to 2009. Changes at mcdonalds: Every management system within the organization want to maintain its strength, capability and competencies. Changes most of the time plays the key role in the development of the organisation toward the fulfilment of organisational future goal. It is very important for every single individual of any organisation to be prepare their minds for any upcoming change that are necessary for the future development of that particular organisation. Most of the changes are easily adoptable because of the latest technology. Most of the time changes makes the tasks to be done very easier , to make the life easy. For many organisations managing the change is consider a primary activity in deeply understanding the future objectives and goals for any organisation and even the implementation is consider physical step for the employment of an invention. The awareness of any part within the organisation for the improvement is consider the first step even in the change process. In the case of McDonalds c orporation lots of changes had happened in terms of business management, business strategy, business competition and in term of product and services. Some of the changes are as follows. 1937 Patrick McDonald had opened hamburger stand in California 1940 two brothers Dick and Mac had opened McDonald as BBQ restaurant 1948 introduction of speedee service system 1953 McDonalds first franchisee with Neil 1954 the introduction of entrepreneur and milkshake mix by Ray Kron 1955 introduction of grillman in the store 1958 the sale of 100 millionth hamburgers 1959 beginning of billboard advertisement 1960 company become the McDonalds corporation 1961 Dick and Mac had sell business rights and the opening of hamburger university 1962 the ad in national magazine and introduction of first setting restaurant 1963 500 restaurants were opened 1968 introduction of big Mac 1971 first Asian restaurant in japan 1973 introduction of egg Mc Muffin 1974 McDonalds corporation had opened 3000th restaurant in Woolwich south east London 1976 first cash division 1977 addition of breakfast menu in US 1978 5000th McDonalds restaurant in Japan and the graduation of 15000 students from the hamburger university 1979 the introduction of the happy meal in McDonalds menu 1980 addition in the menu with chicken Mc Nuggets 1984 the main sponsor of summer Olympics 1992 the worlds largest McDonald restaurant in chaina after word in Africa. Saudi Arabia 1996 the first Indian McDonald restaurant in India 1997 Mc Furry by Canadian franchisee 2000 publication of the fast food nation and the opening of the 1000th British restaurants 2002 15th rank in food quality among the hamburger chain 2003 3% fallen in shares in past 5 years 2004 super size option 2006 nutritional information at packaging for all products 2007 42-ounce super size suda 2008 chichen biscuit 2009 three versions of the Angus burger SWOT analysis: Strenth: McDonald had the great history and the achievement throughout its long experience period. Almost 67000 managers were promoted every year from the team members and McDonald is investing $ 1 billion in training employees every years 2008 no.1 food service company in fortune magazine Worlds most famous logos Community oriented and socially responsible organization contributing in care mobile programs in medical and in education of the children and sponsor of the Olympics athlets Multinational corporation operating more than 119 countries all over the world having more than 32000 restaurants Flexible culture adopted organization Excellent food preparation style and food safety Weakness: Failure of competing with fast food pizza chain Expenditure of the more money on training due to high turnover of employees Capitalization to organic food Negative impact between investors relationship due to decreasing ratio Opportunity: It is the great opportunity for the McDonald the introduction of healthy hamburger and it would be the first fast food to sell low fat low calorie hamburger with alternatives with FDA approval McDonald had the opportunity to provide more upscale setting style instead of industrial Formica restaurant setting like they are providing in new York to capture more market share They should add more value box meal in their menu in wide range of verities Breakfast menu, chicken, beverage and other convenience categories like special coffees etc are not only became the reason of the increase the sale in recession period but also is the reason in increase the number of the customers visting the restaurants Threat: Due to cradle to grave marketing they had created negative and criticized impression toward some of the parents of the children especially from some of the advocate parents which they thought is marginally ethical Many times in the past they had sued due to unhealthy food containing additive additives There is a documentary conducted by Michael Sulock super size me in 2004 in which he went through McDonald diet for one month and got cirihosis of the lever.as the result from the documentary McDonald had to remove the super size option from their dive thru window Food supply contamination There is a huge competition among the competitors like burger king, starbucks, taco bell, KFC and Wendys PEST analysis: Political factor: The new governent of UK has recently increased the taxes due to this increment cost of the raw material as well has increased. Most of the trading policies employment lows taxation corporation and the customers are in the favour of McDonald corporation and the companys revenue is also going up as compare to past. Economic factor: In 2009 McDonald had generated the revenue $22.7 billions where the operating profit was $6.8 billion and from the past five years the annual increment is 4.9% while the interest rates are increased and the inflation is going down day by day. The economic growth is going up exchange rates are as well increased and in the business life cycle McDonald is at the maturity level. Technological factor: At this stage of competitor technological environment for the company success full operations technology is the key element because the company needs latest machines and other equipment to provide good and fast customer service satisfaction. Being a worlds no.1 and leading brand for the food service retailer company must need to consider the latest technology for the preparation and serving the food in more efficient way in challenging environment. UK government is spending more at research. Social factor: McDonald is well known brand all over the world and McDonald corporation is very conscious health safety and welfare point of view. In every country they had divided their marketing strategy demographically according to the related culture of that particular region. It differs according to challenging changing life style of different regions of the world. Like m the menu in term of taste and spice is totally different in UK as compare to Asia especially in India. A comparison of the alternative form of the organization development: Every organisation will have to undergo development and changes over the time McDonald had undergo through several changes in the past like in employees related matters in products and srevises vs the current changes or the proposed changes. Now a days the new marketing complain of the McDonald is to adopt the new health conscious sub image that would be the according to latest health awareness trend and the target market would be the children. The main goal of this proposed change is to introduce a new sprate low fat menu for the children. McDonald is aware this kind of strategy will give the awareness to consumers the importance of the health to both parents and children about the nutritional value of the meal and this marketing will introduce new McDonald to public. In order to implement this invention company need a particular departmental tasks to handle the necessary matters related to particular change. It is proved that the changes leve the different conflict before during an d after the implementation. Thus it is the responsibility of the manager to have the ability to understand what need to be changed but also have the effective knowledge to introduce the change. In this situation the resistance can be occur thus might be some employees or customer are in the favour or against the purposed change. If we compare different companies that are the competitors of the McDonald everyone is in huge competition and everyone is adopting the necessary changes tocapture the market share and to fullfill its future organisational goal. http://ivythesis.typepad.com/term_paper_topics/2009/04/corporate-leadership-and-change-management.html Stakeholder analysis : Stakeholder are the groups or individuals who have direct or indirect impact upon the organisation. Each stake holder has different interest upon the organisation depending upon his status in that particular organisation one of the McDonald stakeholders is the employees because any change occur in the organisation it directly effect the employees because they want to be the business success full. Other stakeholders are the government ,suppliers, social societies ,NGOs , managers , shareholders , distributer and the local community. Any occurring change in the McDonald corporation leaves the direct effect upon the stakeholders. Change is necessary for the development of the organisation as it is playing in a competitive environment and business as well treat each stakeholder in different way because the business want to do anything they can do in order to win their arguments. Overall we can say most important stakeholder of the McDonald is its valuable customers any change in the corp oration in term of menu in term of product , price ,place and promotion will directly affect them. Customers are the key elements of the business they bring the money to the company and without them the business will be unsuccessful and the company will lose their reputation and soon will have to close down. Effective communication is also plays a valuable role between the stakeholders. To implent the valuable in the organisation effective communication is necessary to understand the proposed changes and to implement it efficiently and effectively. And there should be the feedback and feed forward system. To bring a change there should be alternative course of action for a valid proposed change in the organisation and they should use appropriate control mechanism and the established budget system for the organisation and its stakeholders to implement efficient and effective change in the organisation. An investigation and evaluation of proposed changes: Change is constant and especially in the field of fast food every day people want to taste something new something different from the past that is the big reason why the change is needed in the chosen organisation. McDonald is inverting lots of the money at the reaserch every year to indroduce more healthy and nutritional food to its valuable customers the company is proposing the following changes New products with delicious taste and valuable customer satisfaction New look and image in the customer mind New soft policies and procedures for the stakeholders Locations and logistics New business strategies A senior McDonalds executive said that recent changes to the fast food chains menu were prompted not by a desire to appear socially responsible but by customer demand. The scope of the change in the implementation of the integrated marketing communication (IMC) As the part of the marketing strategy. The main purpose of this change is the promotional compain about the advertisement of the McDonald corporation. Normally these task are to be done by the open sponsorship of offering the products and services and those are all done by using different kind of promotional channels (media) that are use for the promotional compains and advertising. the main focus of this change is on advertising and sale promotion and this change will direct effect to IMC as the part of the marketing strategy of the McDonald. http://www.ethicalcorp.com/content.asp?ContentID=2043 7-S model of change: There are various school of thoughts developed over the years in order to establish the organisation successfully effect the change. 7-S model is the systematic management tool that is design to examine the organizational structure. In this seven key areas of the organization are discussed and their key elements and their internal relationship as well. These 7 are als divided in two categories hard and soft elements. Hard element: Strategy Structure System Soft elements Shared values, skills, style and staff Strategy: In the changing environment the main strategy of the McDonald is the proper rote map planning to attain the competitive advantage and the main aim to capture the more market share by providing then healthy nutritional food at competitive price with efficient service system. Structure: The hierarchy of the McDonald is from top down management any proposed change and its implementation is start from the top level management to the lower level management passing through the middle level. This is the positive point for the McDonald. System: McDonald Corporation is a system within the system every single task and the proposed change is performed in a systematic way. There could be one change that will help the organization to achieve its goal that is the processing system for the preparation of the food and the delivery system need to be simplified in The day to day processes and procedure throughout the company. Shared value: There is strong need of the change in the share value in the McDonald for the effective communication and involvement of each single individual in the organization in order to discuss the core value of the compamy. Style: This is the soft element of the organization as will depend upon which management style the organization style the management the organization is having is either the leadership style or any other one. McDonald corporation have the leadership management style in which any proposed change is discussed inefficient way. Staff: McDonald consider its employees as the to success the business it is taking in consideration their employees and their board abilities regarding the future change. Skills: Skill and compitencies of the employees are consider the soft element for the organisation. McDonald is paying deep intension and investing huge amount of money at training of its employees for providing even batter products to their customers in efficient way to get the require stasfaction from the customers and to full fill the company,s goal. http://www.lmcuk.com/management-tool/the-7-s-model-for-organisational-change kotters 8- step model change: the author of this model is consider guru in leadership and change management, he is the professor at Harvard business school and has introduced eight steps in the change process in his book 1995 Leading change Create urgency The change will happen successfully if every single individual in the organization (whole organization) or out side really want that change . to get the motivational step towards the things to move it is necessary to devepol the sense of urgency needed for that change. For that purpose the McDonald need to identify the potential threat and to do the future forecast. Than have the look at available opportunities. McDonald need to start the honest discussion so that the people can think and talk about that particular change and request for the feedback from all the stakeholders. Form a power full coalition: It is necessary to convince the people about the necessary change for the favourable leadership from the key persons for that McDonald need to identify the true leaders in the organization as for the emotional commitment building the team within its change in coalition and the most important thing is the availability of the staff in different departments at each level of the management require to perform particular task. create the vision for the change: a clear vision will help everyone to understand why when and where these changes these changes need to be done. It describes the value that are the reason for the change. McDonald need to adopt the short summery of the future forecast of the organization and to execute the vision. Communicate the vision Communication plays the key role in the success of the organisation. In McDonald corporation for the proposed changes day to day communication is necessary to discuss the change in the vision and need to tie everything back to vision. 5-Remove the abstracts: Resistance in the change is as well constant in some how. The organization need to identify is there any resistance in the proposed changes for that purpose McDonald need to hire the change leader who plays the main role in developing the change and need to look in the structure of the change and description of the job, establishing reward and remove the business quickly. 6-Create the short terms-win McDonald need to create short term target so that each single targeted change can be achieve easily and need to choose early target that are less expensive and reware the people to help to achieve the targeted goal. 7- build on the change. Quick wins are just the beginning and are lead toward the fulfilment of the main goal of the organization. Every organisation need to consider ever small win in which what they have done and what the improvements are needed. Always keep the idea fresh discuss with the agents and the leaders for the coalition. 8- Anchor the change in corporation culture: Finally for any change stick it should be the part of the organization for this purpose every thing must shown in day to day work sheet. McDonald need to discuss the change ideas and the value when hiring and training new staff and there should be the alternative of replacement of key leaders as the more on and this will be legacy and is not forggtten. http://www.mindtools.com/pages/article/newPPM_82.htm Therefore, it is concluded that, changes of management is not bad as long as the changes made can really enhance the competitiveness and strength of an organisation.   It is effective, if and only if, a thorough investigation and evaluation of the organizations performance has made. And if the study suggests that there is a need for change, then that is the only time, the organisation should imposed required changes to be done. Because, change of management system is very critical or crucial, one wrong move, the company, might faced its biggest downturn instead of strengthen and expand its business portfolio and survive to the stiff competition in the business arena. It is recommended that McDonald must see to it that the changes are well planned and implemented carefully, because these will the basis for the success and/or failure of any organisation.

Ecological Models in Psychology: Overview and Application

Ecological Models in Psychology: Overview and Application Ecological models encompass an evolving body of theory and research concerned with the course and conditions that oversee the lifelong course of human development in their actual environment. Following the diagrammatical illustration of Bronfenbrenner’s social ecological theory, is a personal reflection of my childhood as it relates to the five spheres of ecological influence. This is followed by a reflection on the importance of understanding context for training counsellors, ending the paper with an indebt description of what I have learned so far regarding the distinctiveness in the South African context. Bronfenbrenner’s Social Ecological Theory Bronfenbrenner (1979) defines development as the individual’s growing conception of the ecological environment, their relation to it, as well as their evolving capacity to discover, maintain, or amend its properties. According to Bronfenbrenner (1989), development and socialization are subject to five spheres of influence with which a person is in dynamic interface. Microsystem The microsystem comprises the developing persons closest surroundings assembled from three basic factors comprising position, interpersonal relations, and pattern of activities (Bronfenbrenner, 1979). Common microsystems evident in my childhood include: living with my unautocratic mother for the first half of my childhood which provided me with a loving childhood environment; living with my authoritarian father for the second half of my childhood which exposed me to various forms of family conflict, negatively impacting my school performance; and the incredibly hostile relationship with my older sibling which impaired my sense of self-worth and confidence. Mesosystem The mesosystem comprise the connections and processes proceeding between microsystems containing the developing person (Bronfenbrenner, 1979). Common mesosystems evident in my childhood include: my mother cheering for me at sporting events which enhanced my sense of self-efficacy; the frequent communication between my school teachers and parents during their divorce, which insured we received additional attention and care safeguarding against the impact of their divorce; and my father being a member of the patrolling team in the neighbourhood created a safer environment for me to grow up in. Exosystem The exosystem refers to the communal setting or organisation beyond the person’s immediate experience, both formal and informal, that influence the developing person (Hook, 2009). Common exosystems evident in my childhood include: my father working overseas for many months at a time which caused considerable conflict within the family; deficient municipality services in my hometown which left us without water and electricity on numerous occasions; and the district police and neighbourhood watch working together to increase the responsiveness to crime and violence in my hometown, which made me feel safe and secure in my neighbourhood. Macrosystem The macrosystem encompass the overarching ideology, principles, laws, policies, and customs of a given culture (Keenan, 2002). Common macrosystems evident in my childhood include: my Christian faith which influenced how I relate and respond to the outside world; the ongoing racism in South Africa which made me feel incredibly unwelcome in my own country; and the culture of violence and crime in South Africa which limited my freedom to move around, making me increasingly distrustful of others. Chronosystem The chronosystem explains that probability, personal choice, and context influence members differently over time, and that lives are linked and families constituted by social interdependence (Elder, 1995). Common chronosystems evident in my childhood include: the divorce of my parents which left me feeling vulnerable and isolated; my father remarrying which caused considerable division and hostility among family members; and my mother emigrating to Australia, which left me feeling isolated, and deprived of the emotional support I needed as a child. Importance of Understanding Context for Training Counsellors The effects of Apartheid impacted all South African citizens; however it did so in very dissimilar ways (Bray et al., 2010). Families classified as African experienced the most pernicious effects, seeing that both physical and psychological integrity of family life were undermined through the Apartheid state policies (Bray et al., 2010). As pointed out by Arredondo (1999), people bring to counselling worldviews and connections that are subjected to these types of experiences, which influences the person’s attitude and belief about both self and others. For this reason, South African counsellors need to work in a counselling modality that makes provision for the acknowledgement and appreciation of Black clients’ common history of White oppression, the resentment this generates, the counsellor’s own response to that antipathy, and the impact this has on the counselling relationship (Spangenberg, 2003). Traditional African custom and belief play a significant role in defining psychological problems (Juma, 2011). The corporal complaints, behavioural symptoms, emotional problems, hallucinations and misfortunes reflect the relation with African worldviews on health and well-being (Juma, 2011). The implication of this conclusion is that a Western based counsellor in a therapeutic relationship with a client whose psychological problems are informed by traditional beliefs and practices, might misinterpret the client’s worldviews and unduly struggle to provide a relevant diagnosis and intervention for the client (Juma, 2011). Important considerations in determining what types of treatment might work best in a given situation entails the client’s context and perspective, as it emanates from their cultural heritage, socio-economic status, and racial assemblage (Austin, 2012). Where the Western perspective relies heavily on talking therapy, the African traditional perspective takes the liability of resolving the problem away from the client by performing rituals, which occasionally involves family members, both alive and deceased (Juma, 2011). One therefore cannot ignore the important role of traditional healing when addressing cross-cultural counselling, as this form of support plays a vital role in traditional African life (Bodibe, 1992; Swartz, 1998). In addition, respecting the client’s culture should embrace aspects such as; making or avoiding eye contact, who should sit, stand, or walk first, and how a woman should converse with a man and vice versa (Du Toit, Grobler Schenck, 1998). It is also important for trained counsellors to examine their own worldviews and cultural biases that have the potential to influence the therapeutic environment, either consciously or unconsciously (Du Toit et al., 2001). In the South African context, a major hindrance in the way of effective counselling is the language difference between counsellor and client (Spangenberg, 2003). According to Maiello (1990), words do not have equal value in African cultures as in verbal communication in Western traditions. In addition, a great deal of communication in African tradition is symbolized through singing, dancing, rituals and ceremonies (Maiello, 1990). One of the implications of this is a possible disruption in communication between the counsellor and client, with the result that the establishment of rapport, being the primary step in building a therapeutic relationship, is greatly affected (Juma, 2011). Juma (2011) warns that the lack of proper understanding of the client’s use of language may lead the counsellor to unduly regard some behaviour or experiences as pathological, and to the incorrect diagnosis of their clients’ condition. There is evidence that a person’s cultural background influences every facet of infirmity experience, from linguistic arrangement and content of delusions (Karno Jenkins, 1993) to the inimitable meaning of expressed emotion (Kleinman, 1988). Therefore, it is crucial to regard the cultural background of individuals as well as their exposure to cultural change, in order to develop accurate inferences of pathology and to recognize existing disorders (Westermeyer Janca, 1997). In the traditional African worldview, Ubuntu constitute an intrinsic part of rural African life (Spangenberg, 2003). Broodryk (1996) defined ubuntu as a communal way of life that believe humanity must be run for the sake of all, requiring collaboration, sharing, and liberality. A client rooted in this approach, seeking the services of a Western based counsellor is likely to be disgruntled when such a counsellor focuses on him/her as a target of intervention instead of focussing on the system (Juma, 2011). Bronfenbrenner (1979) argues that to understand human development one needs to examine multi-person systems of interaction that are not limited to a single setting. Consequently, counsellors must recognise the impact on the whole family system when a member suffers from a mental disease. In these circumstances, responsible members are faced with many challenges including: the implications of the emotional and practical support needed for the client; their own complex emotional reactions to the situation; the impact on interpersonal relations; the financial burden placed on family members; and ultimately the stigma and social discrimination experienced in that given cultural context (Jonker Greef, 2009). Distinctiveness of the South African Context Socio-cultural advances in psychology, as demonstrated by the works of Vygotsky and Bakhtin, provides the necessary tools to critically explore the notion that psychological processes such as self-understanding emanate from the social basis of life (Mkhize, 2004). Vygotsky argued that ontogenesis proceed from social, cultural and historical forms of life (Mkhize, 2004). Therefore, higher mental function are arbitrated by cultural tools, namely, the forms of life that is reflected in activities such as plays, hymns, and cultural narratives, which are ultimately internalised to govern our own actions (Mkhise, 2004). By means of internalisation, the developing child learns to apply with respect to himself the same forms of behaviour that others previously performed with deference to him/her (Mkhize, 2004). This will contribute to the distinctiveness seen in the South African context given that internalisation paves a way for the manifestation of personhood from the collective forms of life (Mkhize, 2004). However one needs to consider that what can be said of a given developmental environment today may not necessarily be true of that environment tomorrow (Hook, 2009). Bakhtin noted a dialogical interaction between national languages in the sense that one language may be used at home, a different one in school, and perhaps even another for religious purpose (Mkhize, 2004). Moreover, Bakhtin observed that within a single national language there might subsist a number of social languages, suggestive of the social placement of the speaker (Mkhize, 2004). Furthermore Bakhtin referred to what he called collective voices, pointing to the opinions, points of view and perceptions that reflect the views of our social and cultural community (Mkhize, 2004). For example, a man who considers himself superior to women is most probably ventriloquating the patriarchal views in his society which he has consolidated into the self, apart from expressing his inimitable point of view. The belief that the self emanates from kinship is consistent with the African conceptions of personhood (Mkhize, 2004). Let us consider the saying: Umuntu ngumuntu ngabatu. This expression points to the belief that the selfhood emerges dialogically, through participation in a community of other human beings (Mkhize, 2004). In addition, selfhood in conventional African thought is conceptualised in space and time, where the person is perpetually in the making, never truly a finished product (Mkhize, 2004). It is through participation in the community of others, which in some cultures include rituals of conversion, that one becomes fully human (Mkhize, 2004). The plurality of selves articulated in African belief is expressed differently, depending on the individuals’ cultural heritage (Mkhize, 2004). For example, most traditional South African communities believe over and above the unique individual self, that people are born with a spiritual being representing their ancestors. The spiritual self is thought to be more pronounced in those called to become traditional diviners and healers i.e. izangoma (Mkhize, 2004). Furthermore, it is recognized that both native and Western worldviews can coeval within a single person (Mkhize, 2004). A need to continually shift self perspectives already characterizes the lived experiences of many African people (Mkhize, 2004). For example, an elderly man who works as a sweeper in the mines may be a highly esteemed headman in his rural community. The quality of relationships is maintained in part by reference to and use of cultural norms governing social interaction that have emerged from particular community standards, regulating social interaction that have stemmed from respective community histories (Bray et al., 2010). The isiXhosa word ukuhlonipha, to respect, describe what is considered an essential element of interpersonal relationships, especially between generations, which is widely used by children and adults alike (Bray et al., 2010). Patriarchy and a broadly accepted gendered social division are common aspects of South African communities across the spectrum of wealth, language and tradition, but manifest in rather different ways both across and within different communities (Guma Henda, 2004). There is evidence that patriarchal ideology directly influence behaviour, so much so, that male farm-workers vindicated violence against their partners based on their household headship (Paranzee Smythe 2003; Dawes et al., 2006). With the feminisation of poverty, women find themselves increasingly vulnerable to HIV infection attributable to the intersection of economic and gender power inequalities (Shefer, 2004). Such dynamics play a significant role in South Africa as cultural laws, financial viability, and gender power disparities all intersect to create barriers for women in the negotiation of heterosex (Shefer, 2004). Furthermore, the imperative for women to be involved in sexual relationships for monetary gain have also been demonstrated (Shefer, 2004). Much of this is subject to the cultural construct of male and female sexuality (Shefer, 2004). On another note, Emily Fenichel (2003) has observed that young children are growing up in a greater variety of families than ever before. Newborns enter families through birth, adoption, or fostering; they are conceived through intercourse or assisted reproductive technology; they live in families formed by marriage and remarriage, in cohabiting heterosexual families, in lesbian- and gay-headed families, and in single-parent families. Levels of household income demonstrate a stronger influence on parental residence than race, signifying that the post-apartheid economic landscape wield a stronger influence on family organization than former state policies (Bray et al., 2010). However, Bray et al. (2010) found that African children in low- income households are less likely to reside with one or both parents than coloured children in similar income households, with negligible differences between white and coloured children in households with high income (Bray et al., 2010). It is important to remember that family members have caring responsibilities that extend beyond the care of dependent children and beyond households. Many family members care for aged parents, frail relatives, adult siblings and offspring during times of social and personal emergency and in conditions of chronic illness and disability (Amoateng et al., 2004). Moreover, many children take on parenting roles to fulfil the place of working parents, parents who are ill, and when families are in crisis (Amoateng et al., 2004). On a final note, I believe it is important to acknowledge the contribution that migrants from neighbouring and foreign countries make to the diversity seen in the South Africa context. Throughout this reflective journey I have come to appreciate how each of the five spheres of ecological influence, as captured in Bronfenbrenner’s social ecological theory, have impacted my childhood and consequently development. Upon reflection of the content dealt with in this assignment, the unmistakable importance of understanding the impact of context for training counsellors comes to the light, seeing that a counsellor in a therapeutic relationship with a client whose psychological problems are informed by traditional beliefs and practices, might misinterpret the client’s worldviews and unduly struggle to provide a relevant diagnosis and intervention if they fail to comprehend the client’s unique context. Customer Care Policies: Effectiveness Customer Care Policies: Effectiveness The changes taking place in the world are taking place at a very rapid pace, and inorder to survive and remain fit in the competition it is required by hotel industry to have a good policy that gives quality service and satisfy the needs of the customers. The hotel must identify its commitment to meet the service and satisfying needs of every customer making him feel important and respected. According to Cardiff University (2010) noted that there would be assistance for all the customers in case of any queries against the services provided or services used and the staff employed by the division. Therefore the obligations to meet these are made into different procedures and policies. The main aim of customer care policy in any industry is to handle the grievances of mainly the direct users of service in a timely, reasonable and positive manner. The main aim of this report is to analyse the customer care policy of a particular hotel (RITZ) and its effectiveness. The primary information presented in this report is from the personal visit by the author to the hotel and the secondary resource is taken from various articles and the net source. The RITZ hotel in London established in 1906 by a Swiss hotelier Caesar Ritz. It is a 133 room hotel located in Piccadilly in London. It is a 5 star hotel with many big hoteliers acknowledging it as the worlds greatest hotel .The Ritz hotel was managed by the hotel managed for many years and has been transferred to many hands later on, the latest is David and Fredrick Barclay in 1995 from Trafalgar house for 80 million. The greatest accomplishment by Ritz is being considered as a benchmark through which other hotels were measured (Theritzlondon, 2010). The details of this hotel will be presented at various stages in this report. TYPES OF CUSTOMERS In my personal visit to the Hotel these are the various customers identified frequently visiting the hotel. (1) TOURISTS The tourism industry in U.K is considered to be one of the biggest sectors in U.K.According to Euromonitor (2008) London seems to be major place of tourist attraction and millions of people visiting it round the year. The tourists are those people who move out of their dwelling place to a different location for a more than one or certain number of days but less than a year .The main reason behind this is to do some leisure and recreation activities(Social, cultural etc). RESAON FOR VISIT Hotel Ritz is located on Piccadilly, over the green park and it is in central London. It is evident that central London has much tourist attraction (London eye, Buckingham palace, Big Ben, etc) (Moment of truth).The other reason is the existence of coach and train station nearby (London Victoria) and frequent trains to Gatwick and Heathrow airport. This is the reason to be more preferred by tourists. (2)CORPORATES The term corporate is derived from the word business person referring some in a white collar job. The corporate individuals are particularly top in the rank in hierarchy and work towards the profit maximization in the organization. At certain times it is required by them or the company to conduct certain meetings or a get together with people from different companies and promoting their business. They are needed to be given due importance because they make huge businesses. REASON FOR VISIT Hotel Ritz renders various facilities conference halls, private meeting rooms with high speed broadband (100mb) wireless network, which helps in conducting and executing meetings. The existence of lavish Private and big dining rooms can be suitable for the get together ,in regards to meeting different dignitaries from different countries(Theritzlondon,2010). ARCHITECTURAL VISITORS Architects are those people who play an important role in making a place very attractive and beautiful. These kinds of visitors are always interested in different, unique and rare designs. REASON TO VISIT Hotel Ritz has unique French chateau architecture and Louis XVI furnishings and themes, with the presence of Parisian architectural traditions on the outside. The other reason is the works of great architects like Charles Mewes and Arthur Davis. BIOGRAPHERS These are the people who write on the real life stories of great people in different parts of the world. REASON FOR VISIT Hotel Ritz had housed many famous people like Chalie chaplin,Winston chruchill,King Edward VIII and various other Hollywood actors and celebrities etc(London-traveltrips,2010).This will help biographers to know about certain personal interest of celebrities(For ex. food). TO UNDERSTAND THE IMPORTANCE OF CUSTOMER CARE POLICIES AND ITS IMPORTANCE The purpose to commence any business to create and attract a customer (Drucker, 1998) The formulation of the customer care policies in most of the industries is done by the management in order to suit the current situation and satisfy the needs of the customers. In the hotel industry it is customers acceptance and like for the policies that leads to gaining more customers and making profits. Therefore the policies made must be focused on retaining the old customers as well as attracting new customers. Given below are certain policies followed in the RITZ hotel to attract customers. Creation of positive business environment:- The creation of this positive environment is possible by making the customer feel good about themselves and the company and this finally leads to spending by the customer. The staffs play an important role in this creation, so they must be trained properly to know the required tools and know-how techniques to make the customers stay a memorable one. (For ex) Provision of Cab facilities at cheap rates for new tourists. The existence of a guide to educate customers about various architecture and antiques. Proper handling of grievance or provide a solution:- In situation like the customer coming out with any problem, in that case the staffs are trained to take the role of a parent and make the customers to reduce their temper and then give solutions that satisfy the customer. Even in the cases of no solution is identified, it is the staffs duty to hear them and respect their point of views. It is also the staffs duty to educate and make aware the limitation to the customers. In general, offering free coffee snacks to customers when they wait in the reception for check in or out. Regular checks on the cleanliness and the working of appliances. (Especially for corporate meetings get together). Measuring customer satisfaction and feedback:- The best ways to measure whether the customers are satisfied or no is by getting feedbacks from them on using the service. The implementation of various systems like informal face to face polls, feedbacks, surveys and questionnaires that will help in giving a chance for training the employees, handling the grievances and problems an adapting to current situations. It is also important to be flexible with the staff as they are key role players in delivering good customer service. (For ex) Getting feedback for every staff response on handling the customer calls and service from customers. This part of the chapter deals with the effectiveness involved in the establishment of the customer care policies in the hospitality industry. EFFECTIVENESS OF CUSTOMER CARE POLICY. The battle for repeat business is critical for long-term success in todays intensely competitive marketplace. Customer service is not just a competitive advantage, but it is a competitive advantage in many industries .Service is the new standards by which the customers judge the performance BAND (2002) CEO Coopers and Lybrand Consulting, Toronto The main reason for every organization in the hospitality industry to structure a customer service policy is to satisfy the customers and to reveal the value given to customer from this industry. These customer service policies are similar to Bundling process as explained by Greneir Kini (1991) providing value added advantage around the satisfaction and service the hotel renders. It is natural that the customers come back to the hotel where they are given a bundle of extra services at considerable cost. Certain explanations reveal that the customer service policy plays a major role in giving suggestions or solutions for the various question rose by customers. But Patsula (2004) articulation in his book of successful business planning stating that the customer service policies also helps in other ways such as developing the companys image, creating a positive business environment and building customer loyalty. But according Tschlol Stavig (2002) most of the businesses dont understand the fact that customer service and its policies are really selling, as it is attracting the customer to make many visits. The main reason behind this is that the managers are reluctant to look at it as a marketing strategy, but as an after sales service. Therefore it is necessary by every staff working in the hotel industry to be aware of the customer policies and consider it as a marketing strategy, as it helps in improving the business and realize the benefits from good customer service. Similar explanation by Bill Gates to Business Journal (2010) that every unhappy customer for the business is a great source of learning for the business. The company will be at risk, when the hotel doesnt focus on the quality and consistency of customer experience they offer. But as per Seybold Marshak (2001)articulations the customer have taken control of the companies destinies and are transforming the hotel industry. Therefore it is the duty of staff to render proper service and different ways presented by Patsula (2004) are:- The staff should reveal their interest in serving people Giving the team pride and confidence to do a go job. Building customer loyalty Make the presence of management felt in case of criticism Handling complaints properly. BIBILIOGRAPHY CARDIFFUNIVERISTY.2010.Customer care policy. [WWW]http://www.cardiff.ac.uk/resid/resources/Customer%20Care%20Policy.pdf(2010)(Accessed on 28th April 2010) THERITZLONDON.2010.About company.[WWW]http://www.theritzlondon.com/about/index.asp(Accessed on 29th April 2010) LONDON-TRAVELTIPS.2010. Celebrities interest in RITZ. [WWW]http://www.london-traveltips.com/the-ritz-hotel.htm(Accessed on 30 th April 2010) EUROMONITOR.2008.Londin visitors.[WWW]http://www.euromonitor.com/top_150_city_destinations_london_leads_the_way(Accessed on 29th April 2010) DRUCKER, P.1998. Customer quotes cited in the book of ZEMKE, R WOODS, J.A. 1998. Best practices in customer service, HRD press, Pg 24 GREINER, D KINNI, T.B. 1999.1001 ways to keep customer keep coming back, Prima publishing, Pg 1 TSCHOHL, J STAVIG, V.2002.Acheveing excellence through customer service, Best sellers publishing, Minnesota, Pg 1-10. PATSULA, P.J.2004. Successful business planning ,A step by step guide for writing a business plan and starting your own business,3rd edition, No 51,Patsula media publishers Bill Gates.2010. Bill Gates on applying the best minds to the biggest problems, Puget sound Business journal, Business review, April 19 2010. SEYBOLD, P.B MARSHAK, R.T . 2001. The Customer revolution, Crown business; 1st edition, Pg 2-10.